"world premiere mens wear - unfashionably yours"
Hösten 2010 lanserar Odd Molly kollektionen för män - Post fire dew! Idag kom ett brev med texten nedan. Jag kan inte bli annat än väldigt spänd inför denna kollektion. Tänk om min man kan bli lika förälskad i dessa kläder som jag :-) Nedan följer informationen jag fick i brevet.
----------------------------------------
The meaning of the name
The moment after.
After a forest fire has died out, a moist dripping pearly layer of dew will cool down, soothen and repair while the ground still bears smoking memories of what just happened.
The brand idea
He who dares will also be the he to be rewarded.
Some have the courage to go find, even when instinct says don´t. This brand is a tribute to them few that stand up for their own beliefs and follow intuition, regardless of society limiting framework, expectations or possible dangers.
The pfd-man
A man of doing.
The pfd-man is a man of high ambitions yet a man who does not take himself too seriously. He is sometimes the successful man or the man heading there, yet sometimes simply the man who doesn´t give a damn.
He is the man that never sees money as a goal, but rather as means for living. “He who dies with all his money left, most likely dies poor” The pfd-man sets sail alone if none joins. He is the man not to watch the play, but to take his own stage.
He is a man who wants to look good, but does not want to be perceived as a man of fashion interest or as the man who tried. After all he has highly limited, if any, interest in fashion.
He is quality driven and stretches out for what is within reach, never afraid to spend when it feels right.
A loner at times, yet a man of the world, living atop his own footprint. He is a thinker, a much living heart, a man of giving, a man of conscience.
But more than anything, an unafraid and very curious man, always ready to find out. Ready to take the consequences, hungry for the reward.
The feel of the fabric/yarn: Rough surface, smooth feel. irregular texture. non-ironed.
The scent of the fabric/yarn: Wind dried softened fresh laundry.
Invisible ingredients: Manlyness with a deeper, mindful, heartly and adventurous edge.
If the pfd brand was a sound: The throbbing heavy heartbeat of that post rush moment.
Designer Ylva Liljefors Creative Director Per Holknekt
----------------------------------------
JA, jag vill absolut se min man i dessa plagg :-)
Hösten 2010 lanserar Odd Molly kollektionen för män - Post fire dew! Idag kom ett brev med texten nedan. Jag kan inte bli annat än väldigt spänd inför denna kollektion. Tänk om min man kan bli lika förälskad i dessa kläder som jag :-) Nedan följer informationen jag fick i brevet.----------------------------------------
The meaning of the name
The moment after.
After a forest fire has died out, a moist dripping pearly layer of dew will cool down, soothen and repair while the ground still bears smoking memories of what just happened.
The brand idea
He who dares will also be the he to be rewarded.
Some have the courage to go find, even when instinct says don´t. This brand is a tribute to them few that stand up for their own beliefs and follow intuition, regardless of society limiting framework, expectations or possible dangers.
The pfd-man
A man of doing.
The pfd-man is a man of high ambitions yet a man who does not take himself too seriously. He is sometimes the successful man or the man heading there, yet sometimes simply the man who doesn´t give a damn.
He is the man that never sees money as a goal, but rather as means for living. “He who dies with all his money left, most likely dies poor” The pfd-man sets sail alone if none joins. He is the man not to watch the play, but to take his own stage.
He is a man who wants to look good, but does not want to be perceived as a man of fashion interest or as the man who tried. After all he has highly limited, if any, interest in fashion.
He is quality driven and stretches out for what is within reach, never afraid to spend when it feels right.
A loner at times, yet a man of the world, living atop his own footprint. He is a thinker, a much living heart, a man of giving, a man of conscience.
But more than anything, an unafraid and very curious man, always ready to find out. Ready to take the consequences, hungry for the reward.
The feel of the fabric/yarn: Rough surface, smooth feel. irregular texture. non-ironed.
The scent of the fabric/yarn: Wind dried softened fresh laundry.
Invisible ingredients: Manlyness with a deeper, mindful, heartly and adventurous edge.
If the pfd brand was a sound: The throbbing heavy heartbeat of that post rush moment.
Designer Ylva Liljefors Creative Director Per Holknekt
----------------------------------------
JA, jag vill absolut se min man i dessa plagg :-)
Kommentarer
Skicka en kommentar